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10 Secrets Real Estate Agents Never Tell You

15 février 2017,

Are you in the market for buying or selling a real estate property?

Whether you invest in a home or sell a property, you surely want an agent that will look out for your best interests.  But how can you separate the good real estate agents from the bad ones?

Good real estate agents have a few tricks of the trade that they would never tell you. We want to share some of these tricks that they use to close home sales, get great offers, and get repeat business.   This will help you evaluate whether your agent is doing a good job of representing you.

For those who are interested in being a real estate agent, these secrets can help you become the next real estate rock star.




The art of staging changes with the season

  1. The art of staging changes with the season.

The secret of staging in home sales has been widely known for a while but it has now evolved into something more elaborate.  For instance, playing soft music during showings, changing furniture pieces to suit the summer or winter season, are strategies that are used by real estate agents.  These tricks help to convince potential buyers that the house is just perfect for them.

Good agents create urgency

  1. Good agents create urgency.

The really good agents are experts when it comes to creating a sense of urgency.  They make potential buyers know that other parties are interested in the property and that they could miss their chance.  A home buyer should ask questions, such as the reason the owner is selling, as it could be crucial in negotiations.

Agents not only sell homes, but also themselves

  1. Agents not only sell homes, but also themselves.

Successful agents benefit from a lot of referrals and repeat clients.  Most of them become known as neighborhood experts, meaning they specialize in a given area.  In many cases, agents earn their clients’ trust and these largely make their buying and selling decisions based on their recommendations.

Good psychology goes a long way

  1. Good psychology goes a long way.

Realtors who understand the psychology of sales really have an edge.  They can salvage deals that have gone sour, apply pressure on a buyer, convince a seller to accept an offer, and can even increase a sale price.  They understand what heartstrings to pull and what will make the client happy.

Technology is their best friend

  1. Technology is their best friend.

Let’s face it; old school is out.  With the rise of internet technology, buyers and sellers have turned to the internet. Good agents are aggressive in social media marketing, virtual reality, personalized content, and listing marketing. In short, great agents have high online presence and use the latest techs and trends to connect with people.

They aren’t afraid to get personal

  1. They aren’t afraid to get personal.

Real estate buying and selling is an extremely personal business. It is one of the most significant decisions a person has to make in his lifetime, often times emotional.  Great agents know how to be persuasive in the right way.  They take the time to listen, send handwritten notes, remember birthdays and yes, return phone calls.

They use pricing strategy bands that appeal to the right buyers

  1. They use pricing strategy bands that appeal to the right buyers.

Buyers who are willing to spend $340,000 on a property normally look at houses ranging in price from $325,000 to $350,000.  If a property is priced at $351,000, a lot of potential buyers will miss the listing.  Good agents know the best pricing strategies, such as pricing it at $349,000 to appeal to buyers.

The best agents know their worth and don’t discount their commissions.

  1. The best agents know their worth and don’t discount their commissions.

Many sellers don’t realize that they can negotiate agent’s commissions. But the more important questions is, should you? As with anything in life, you get what you pay for. A great agent will work to sell your property at the best price and will execute the transaction flawlessly and quickly.  He will be worth every penny.

They speak a whole new language

  1. They speak a whole new language.

Real estate agents create descriptions for home listings and it takes a special skill to craft a perfect, character-limited text that sells.  They say “cozy” for small, “quaint” for old, “charming” for unusual, and “has potential” means needs repairs. Agents know how to bring out the best in your property and downplay any flaws.

They are not fixated on numbers

  1. They are not fixated on numbers.

Many buyers can be unrealistic about their budget. Good agents can persuade buyers to look at properties a bit higher than their original estimate. Called the upsell, this trick gets people to look at nicer properties to see what their money can buy.  While it means a higher monthly mortgage, it gives buyers more choices.




If you are thinking of selling or buying a property on your own, know that it is not going to be a smooth ride.

It is a jungle out there as there is a lot of competition, legal procedures and tons of paperwork to deal with.  The process is complex and stressful and it pays to have a professional beside you to smooth things out.

FSBO (For Sale by Owner) properties can pose security risks to owners who open their homes to strangers. You’ll also need to know your legal obligations when it comes to selling your property in order to protect yourself from potential lawsuits.

A good real estate agent can help you own your dream home or sell your property at the best price.  They know how to market your property, negotiate offers, and close deals.

It is important that you compare 3 real estate agents before you choose, ask the right questions, and read online reviews from past clients.

To find a qualified agent in your area, fill out our online form in less than 2 minutes and choose your best real estate agent for your project. It’s simple, efficient, and FREE.


Buying or selling a property has a direct impact on your budget and your quality of life. This is why it is so important to have the right person assisting you. Use our service to find a real estate professionnal who truly meets your expectations.

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